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Must Do or Be Doomed: Write a Mission Statement

(If you caught my minimalist Monday blog post on priorities a few weeks ago, you knew this one was comin'!)

Houston we have a....  Mission!

Admittedly, I used to laugh at mission statements or even the thought of them. Years later as a business owner, I realize how vital they are.

From the moment you begin your business, you have to know where you’re going. Where will your business or brand be in the years to come? Obviously things can change, but you have to have a clear vision.

This is also true of your exit strategy. It's why I have you go through the "ideal day" exercise immediately after signing up for the 3-free video training series.

I want you to have a clear vision of what you're working toward.

This is something I wish I had done with both my business AND my exit strategy.

When I started Happy Herbivore in 2007 I didn’t have a plan or a vision. As a result, I often struggled with making decisions: Should I take this opportunity or pass? Should I do this or change that?

I was all over the place for years. I felt like a rogue rock tumbling down the mountainside. And my business WAS a rogue rock tumbling down the mountain side.

First Happy Herbivore was a food journal, then a recipe blog, then a community/info source, and finally: an umbrella business for all the different things I do...

It took half a decade but I eventually fell into a vision and a mission statement. I figured out what I was doing and what I hoped to achieve.

Settling into that mission made all the difference in the world. It was about as epic as when I got my mind right and started seeing myself as a business woman and an entrepreneur (see free training video #1).

Anytime you struggle to make a decision (and you will struggle) go back to your mission statement. Does the proposed activity, opportunity or product fit within your mission?

Same is true for your exit strategy and ideal day. If you're business isn't moving you in that direction, it's time to change your business. It's very easy for a business to turn into a job (I speak from experience) so keep a clear vision, making changes where necessary.

Once I developed a succinct mission for Happy Herbivore (and myself) navigating became easy. I say “yes” or “no thank you” with ease. Each step I take is to further my mission. To bring me closer to my ideal day. I’m not bouncing all over the place anymore.

Your mission statement should be clear and direct.

Here’s mine: Happy Herbivore Inc. is dedicated to helping people live better and eat healthy, plant-based foods.

I know most of you (esp my VIP bootcampers!) have no idea what your business will be yet -- that's okay! That's what EXS is for...

but business or not, you CAN set your personal mission.

You have to know where you're going when you exit!

'Til next time!
Lindsay

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